In India, entertainment has moved to the center-stage and is more of a need than a luxury. Content has gained importance with the launch of several cable and satellite channels and increasing viewer's loyalty to quality programming. A large market is emerging overseas for content produced in India. The entire gamut of activities constituting the Indian entertainment industry, namely, Music, Films, Television Content holds promising potential.

The key data on the entertainment industry in India for the year 2001 is as follows:

The Industry Size

• Entertainment industry outperformed the economy with a growth of more than 30% in 2001($ 2 bn to $ 2.6 bn from 2000 to 2001)
• The main drivers to this growth were the increase in ad spends, and subscriptions.
• Sponsorships and product sales showed a marginal growth during the year.
• The following were some key growth rates in the year 2001:

Ad spends	10.2% ($ 1.4 bn - $ 1.5 bn)
Subscription revenues	33.0% ($ 0.6 bn - $ 0.8 bn)
Exports of video films and TV software	65% ($ 0.15 bn - $ 0.24 bn)

Population Demographics

Characterized by increasing literacy levels, urbanization and rising incomes, mainly in the urban areas, the following were the main figures for the year 2001

Ratio of increase of population (Urban)	25.73% - 27.78%
Average literacy level	52.21% - 55.18%
GDP per capita	34% ($ 192 - $ 258)